Film Trailer Feedback Questionnaire Results
Below are the graphs from my second feedback questionnaire which I used to collect data on my video product, the short horror film. These 10 graphs clearly show the feedback I collected, and I can then use this feedback to improve my film trailer accordingly. This graph was designed to gather feedback for my film trailer, and for each of the questions, I offered a choice of four answers for the person answering, allowing me to gather the feedback quickly and efficiently, i.e. whether they agreed with the question, disagreed, partially agreed, or were unsure. Again, as with the other questionnaire, I asked 20 different people, to make sure I gathered a reliable data set and that my results were unbiased.
These graphs illustrate a range of feedback from my target audience on my film trailer.
The first question asked whether the audience thought that the music was appropriate for use in the trailer, and out of the 20 people questioned, 11 said that they thought it was appropriate, with only a small proportion saying that it wasn’t, or that it was partially appropriate.
The second question asks whether the trailer grabs and keeps the audience’s attention, where a high proportion said that it did grab and keep their attention, and only a small proportion of the 20 asked said that it only did this slightly, showing to me that the techniques we used were to good effect.
The third question questioned if the dialogue from the newsreader was professional and suitable for the trailer, and again most of the people asked agreed that it was professional and suitable, although a minority said that it didn’t or that it only did it partially.
The fourth question asked the audience if the trailer was successful in persuading them to see the film it was advertising in the cinema, where a high proportion said that it would, with only a couple people disagreeing, saying that it was unsuccessful in persuading them to want to see the film in the cinema.
The fifth question asked the audience whether overall, the trailer flowed smoothly and whether the different parts of it fitted into each other, where just over half of the people questioned said that it did, however this suggests that improvement could be made to editing different scenes together as it was only just over half of the 20 questioned.
The sixth question asked if the editing techniques used were suitable and appropriate to the trailer, where again a high percentage of the people questioned (18) said that it did, however a lack of knowledge on editing may have been the cause for people to simply answer with yes, which suggests that if I was to repeat this questionnaire, changes could be made to the content of some of the questions.
The seventh question asked if the audience thought that the trailer replicated conventions of real media products, such as existing film trailers, and for this question, 16 people agreed that it did which suggested to me that by using and developing the conventions that I found during my research in my film trailer, I was relatively successful in creating a trailer which used, and developed conventions of existing film trailers.
The eighth question was designed to ask if the violent and action scenes looked professional and well co-ordinated, of which 15 out of the 20 people stated that they thought they did look professional and well co-ordinated, and the other 5 said that the trailer only partially achieved this, which suggested to me that changes could have been made to how we co-ordinated and planned the action scenes within the trailer.
The ninth question asked if the lighting and camera work used throughout the trailer was representative of the horror trailer which the film itself was designed to fit into, and for this question, only 10 people said that it did, and another 8 people out of the 20 said they weren’t sure, which makes it clear that this question was too media specific, and that out of the people I questioned, the majority weren’t sure about the context of the question itself, however the general feedback for this question is relativley positive.
The tenth and final question asked if, overall, the trailer for ‘The Cure’ effectively promotes the film in a positive way, where 16 out of the total 20 people questioned said that it did, and the other 4 either said that it didn’t (1) or that it only achieved this partially (3) which is a clear representation that as a whole, the trailer was a success in promoting my groups film in a positive way, i.e. making them want to see the film in the cinema.
